Saturday, March 12, 2011

New Hyundai Veloster sports coupe launch

Hyundai launches new Veloster sports coupe in South Korea.

Hyundai Motor Company today launched the all-new Veloster sports coupe in Korea. The new model has been launched as of the automaker's new brand, called "Premium Youth Lab," which targets younger buyer by offering "premium emotional values", revealed Hyundai Motor Company.

The all-new Hyundai Veloster three-door coupe, which made official worldwide debut at the 2011 North American International Auto Show earlier this year, delivers innovation to the compact coupe segment with a unique three-door design (one door on the driver's side, two doors on the other side), Hyundai's Blue Link system, and Pandora Internet radio with seven-inch touch-screen display.

The new Veloster is propelled by Hyundai's brand-new 1.6L GDI (direct-injected) four-cyl. engine, which is mated to the camaker's in-house developed dual-clutch transmission -DCT.
The all-new 1.6L GDI engine belongs to Gamma engine family and is currently the automaker's smallest engine to use Gasoline Direct Injection (GDI) technology.

The gasoline-direct-injection technology enables the engine to provide plenty of power (138 horsepower in this case) and emit fewer emissions as similarly sized powerplants. Hyundai American Technical Center powertrain director, John Juriga commented: "Despite its small size, the 1.6L GDI unit generates some big numbers, with both impressive horsepower output and up to 40 mpg on the highway."

In South Korea, prices for the new Hyundai Veloster coupe will start at 19.4 million (Korean Won) or $17.200 and will go up to 20.95 million or $18.640. Production will be limited to 18.000 units only.

During the official launching ceremony, Hyundai Motor Company also revealed it plans to commence the sales of the Veloster in the European market in the first half of 2011, while U.S. sales are scheduled to begin in the second half of the year.

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