Tuesday, October 18, 2011

India: New Hyundai Eon launch! Suzuki Maruti Alto in trouble?

Hyundai Motor India launches new Eon entry-level car to challenge the Suzuki Alto mini-car!

Hyundai has finally introduced its all-new entry-level car for Indian market. Named Eon, the new Hyundai mini-car is expected to unsettle the 6-year long hegemony of the Maruti Alto, which has been the most popular small car in India for the past couple of years.

Priced between Rs 2.7 to 3.7 lakh, the Eon has driven into the lower end, compact-car segment which is experiencing a healthy double digit growth, according to latest sales reports.

The new Hyundai Eon will take on Maruti Alto with its stylish exterior and modern interior lay-out. Powered by a brand-new 814 cc petrol engine, the package promises segment-leading performance and fuel efficiency.

Hyundai plans to sell 12.000 new Eons in India each month, while first year's sales projections are set at 150.000 units. Maruti Alto, India's best-selling small car averages sales of about 25.000 units per month, so Hyundai will most probably not be able to exceed those sales numbers.

However, the new Eon is expected to increase the South Korean carmaker's car market share from 18.3 percent at this point to more than 20 percent by the end of the year.

During the last four days before Eon's official launch, Hyundai received around 5.000 new car bookings. Once the car hits the streets of India, bookings are expected to rise at much faster pace, say Hyundai officials.

Hyundai Eon video:

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