New Hyundai Sonata sedan, which went on sale in February this year, is so popular that Hyundai is having problems keeping up to build enough vehicles to satisfy the demand. The automaker has recently announced it will move production of Santa Fe SUV from its Montgomery manufacturing plant to West Point Georgia, where Kia Motors produces Sorento crossover.
Hyundai Sonata sales have increased more than 50 percent to over 18.000 units for the second month in a row and Hyundai workers at the plant have been working extended hours to produce enough Sonata sedans.
With the demand so high, it is very likely that the plant will need to remain on extended hours for the next few months.
According to top Hyundai official, the automaker expected the redesigned Sonata to sell well, but intial demand has them all. Sonata is setting record-high sales and Hyundai could sell even more cars if they could increase the supply. Unfortunatelly, Sonata's production is limited to around 200.000 vehicles per year.
"Demand is clearly above what we can supply at the Montgomery plant," Hyundai Motor America CEO John Krafcik said recently.
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