Friday, September 16, 2011

Hyundai, SsangYong lift sales targets

SsangYong is the smallest South Korean carmaker. Actually, it is not even Korean anymore, since it was acquired by India's Mahindra & Mahindra automobile maker a while ago. Still, the company has its own know-how and production plants in Korea, therefore we can say it's remains to be a "Korean" car brand.

Well, recently, the SsangYong revealed its plans to increase its 2012 global sales by introducing several new vehicles, including the hot-looking XIV concept car, which was unveiled at Frankfurt Auto Show last week. In addition, the carmaker also plans to introduce a mid-size pick-up truck and offer it at International markets.

SsangYong plans to sell 40.000 new vehicles in the European market in 2012.
Of the total sales target set for next year, 25.000 units are expected to be sold in Russia, while sales in Britain is scheduled to reach 3.500 units. The rest of the planned sales quota will be sold over the rest of Europe.

SsangYong's domestic rival, Hyundai Motor Company also announced earlier this week that it plans to sell more cars worldwide than planned earlier. Combined sales of Hyundai vehicles are expected to hit 4 million units, up 100.000 units from 3.9 million planned, initially.

The fastest growing car maker on the planet puts high hopes on both of just-recently-launched vehicles, the all-new Hyundai i40 and 2012 Hyundai i30. Especially the latter has just received a very positive response from European media and consumers. FYI, it was launched on Tuesday in Frankfurt.

Hyundai succeeded to make the new i30 hatch to look more European than the outgoing model, therefore the company expects it to be in a very high demand from the beginning of its sales scheduled to commence in the first quarter of 2012.

Hyundai's European market share stood at 2.6 percent in 2010, falling short of its 4.6 percent in the U.S. However, new models are expected to lift Hyundai sales in Europe by about 10 percent to as much as 400.000 units this year.

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